Jennifer Slobotkin has been practicing Public Relations for more than eight years, managing daily operations of several accounts and providing comprehensive public relations support, ensuring that all campaign efforts are aligned with client objectives. She is currently the Director of her own Public Relations consulting business, sobycoPR (http://www.sobycoPR.com).
She has most recently handled the strategic direction for non-profit accounts such as the National Museum of American Jewish History, Bancroft, the Kohelet Foundation, and Auto Dealers CARing for Kids Foundation. Her experience lied in planning and executing local, grassroots initiatives for these clients and leading community engagement efforts through events. She also created and managed the Facebook, Twitter, Instagram and YouTube pages for IKEA, overseeing everything from content to social activations.
Prior to working with those clients, Jennifer handled the McDonald’s and Ronald McDonald House Charities of the Philadelphia Region accounts. She was responsible for strategic planning, crisis communications, community and education initiatives as well as managing day-to-day client relations. One of her greatest achievements was executing the 3rd annual Ronald McDonald House Charities “Change the Luck of a Child” Phone Bank, which raised more than $1,000,000 for the charity in 2012. Topping that was landing a current client on ABC World News with Diane Sawyer this past June 2014.
A graduate of Boston University, Jennifer majored in journalism and served as the College of Communication’s Magazine Editor. She hails from South Florida and is proud of her Cuban heritage, making her fluent in Spanish. Jennifer sits on the Board of Raices Culturales Latinoamericanas. She was a semi-finalist in the NBC Today Show’s “Anchor for the Day” competition and is very passionate about theater and the arts. You may even catch her on the Philly stage!